Users over the age of 60 also make up a large and growing segment of the US Internet audience. In 2006 there were 17.7 million Internet users age 62 or older. This group will swell to 25.3 million by 2011. eMarketer projects that this will represent 45.9% of all US citizens age 62 and older, up from 35% in 2006.
Learn more about how to reach older consumers through the Internet. Read eMarketer’s Baby Boomers and Silver Surfers: Two Generations Online report.
