What’s A Blogger?

Friday, April 18, 2008

What’s A Blogger?

Bloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging.

Now that Blogging might better be called a market segment rather than a market niche, it’s useful with regard to positioning the marketing message to understand what a Blogger looks like, as distinguished from the rest of the population. According to the BIGresearch Simultaneous Media Survey, 26% of all adults say they regularly or occasionally blog. Of those:

• 53.7% are male
• 44.7% are married
• 28.4% hold a professional or managerial position
• 10.4% are students.

Even when it’s tempting, is a report worth the $625 pricetag?

Users over the age of 60 also make up a large and growing segment of the US Internet audience. In 2006 there were 17.7 million Internet users age 62 or older. This group will swell to 25.3 million by 2011. eMarketer projects that this will represent 45.9% of all US citizens age 62 and older, up from 35% in 2006.

Learn more about how to reach older consumers through the Internet. Read eMarketer’s Baby Boomers and Silver Surfers: Two Generations Online report.

Paperless coupons win out in a recession

More Coupons Used During Hard Times

APRIL 7, 2008
EMarketer Permalink

In a February 2008 ICOM Information & Communications survey, 67% of US consumers said they were more likely to use coupons during an economic recession.

Among 18- to-34-year-olds, 71% were more likely to use coupons in a downturn, while the same could be said of 68% of 35 to 54 year olds and 63% of those ages 55 and over.

Geographically, Midwesterners were most likely to use coupons, with 70% saying they would use them in a recession. This compares with 69% of Westerners, 64% of Northeasterners and 62% of Southerners.

Income did not have a significant impact on participants’ responses — 67% of those earning less than and 68% earning more than $50,000 annually were likely to use coupons during hard times.

In addition, 58% of respondents were interested in paperless coupons that could be downloaded online and used with a frequent shopper card.

Protected: How consumers want to express opinions on sites

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Protected: Green actually does matter.

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